10 Best Elf Primer 2026 in the United States

The e.l.f. Power Grip Primer is a gel-based, hydrating primer suitable for most skin types, including dry, combination, and oily skin. Its formula is designed to smooth the skin and create a natural, dewy finish that helps makeup stay in place longer. Because it’s hydrating, it’s great if you want a plump, moisturized feel under your makeup. It’s also non-comedogenic, meaning it won’t clog pores, which is helpful if you’re prone to breakouts. However, it doesn’t specifically target pore minimizing or color correcting, so if those are your main concerns, you might want to consider other options. The primer does not offer SPF protection, so you’ll need to use a separate sunscreen if sun protection is important to you.

One of its big pluses is that it’s vegan and cruelty-free, which is ideal if you prefer ethical beauty products. Many users praise its lightweight feel and how well it grips makeup, but some may find the dewy finish less suitable if they prefer a matte look or have very oily skin. For those seeking a primer that hydrates and helps makeup last without a heavy texture, this product presents a solid and affordable choice.

The e.l.f. Power Grip Primer is a gel-based, hydrating face primer suitable for all skin types. Its formula includes 4% niacinamide, which helps brighten the complexion and even out skin tone, making it beneficial for those looking to reduce dullness. The primer creates a dewy, glowy finish that works well with all skin tones, giving the skin a fresh and radiant look. One key strength is its makeup-gripping power, which helps foundation and other makeup last longer throughout the day. Despite being sticky, it applies smoothly and sets quickly, allowing makeup to layer on evenly. It does not specifically claim to minimize pores or offer color correcting beyond the brightening effects of niacinamide. Additionally, it lacks SPF protection, so you would need to apply sunscreen separately.

The product is vegan and cruelty-free, which is a plus for ethical consumers. The size is travel-friendly, but some users may find the 24ml volume a bit small if used daily. This primer is an excellent choice if you want hydration, a glow, and longer-lasting makeup, but if pore minimizing or sun protection is a priority, you might need to look elsewhere or add other products to your routine.

The e.l.f. SKIN Suntouchable Invisible SPF 35 is a lightweight, gel-based sunscreen that doubles as a makeup primer. It's designed to be compatible with various skin types, including normal, dry, oily, and combination skin. One of its standout features is its ability to provide broad-spectrum SPF 35 protection without leaving a white cast, which makes it suitable for all skin tones.

This product also promises a non-greasy finish, which is ideal for those who prefer a matte look under their makeup. It contains aloe and meadowfoam seed, which are ingredients known for their skin-soothing properties. As a vegan and cruelty-free option, it suits users who prioritize ethical beauty products.

While it does help in pore minimizing through its blurring effect, its primary function remains as a sunscreen and primer. The longevity of makeup wear is enhanced due to its gripping nature, but this might vary depending on individual skin conditions. Additionally, while it is water-resistant, it may not be the best option for those who require heavy-duty sun protection for extended outdoor activities. Its unscented formula is a plus for those sensitive to fragrances. This product is best for individuals looking for a dual-purpose sunscreen and primer that provides a smooth, matte finish without compromising on sun protection or ethical standards.